As a graphic designer, I’ve always created my own branding and blog design but this year I decided to get some help. I wanted someone from the outside to look at my brand objectively and help me give Sarah Hearts a fresh new look. My blog and content have evolved over the years and I felt that the old logo and site didn’t actuariallyacurately portray my brand or style. After I decided I wanted a new look, I enlisted the lovely Kelsey Cronkite of Pine Gate Road.
I met Kelsey several years ago at my very first Alt Summit and adored her work. Branding is honestly one of my least favorite things I’ve done and creating branding for myself was always so difficult. I guess it’s true that you are your own worst critic, right? Kelsey really understood my brand and where I want it to go and created the branding you see above! You can learn more about the process and background behind the design over on her site.
What do you think? I’d love to hear your feedback about the new site and brand!